Category Archives: Commercial Media

How to Budget For Filming A Television Commercial in 2023

Introduction: I just got finished working with a brand and one of the biggest problems was that the C.E.O. did not understand the cost and needs pertaining to media and topics like budget for a commercial. He simply could not conceive the notion of spending thousands of dollars on creating a message that would be […]

Learn Online Video Advertising in 15 Min

Online Video Advertising 2022 Online Video advertising is one of the most popular ways to reach online audiences. Global video ad spending is forecast to reach over $295 billion by 2026, and guess what? The majority (over $227 billion) will be spent on mobile video ads. For marketers, that begs the question, where to from […]