What is marketing campaign management?
Marketing campaign management is a set of actions or activities to bring success to your goals by:
- Developing an effective and creative plan
- Following strategies to share with people to let them know about your campaign
- Executing the plan timely
- Managing it professionally
- Keeping an eye on the progress of this particular campaign
For the execution of effective marketing management, you need to know the needs of people, or the problems of the people many of them are facing and bring their solution with an attractive package. You can grab maximum potential buyers by generating marketing emails to the targeted people, making attention-grabbing social media ads in the form of podcasts, videos, or posts, and printed banners or flyers.
Types of marketing campaigns
In marketing campaign management, you can use different mediums to achieve the goals you have set before starting this campaign. Some common types of marketing campaigns that a campaign manager uses to attain a successful position are listed below.
Email marketing campaign
The email marketing campaign is effective for the pre-existing audience to keep them engaged and let them know more about your products or services. Content marketing leads the Email marketing campaign that is influenced by the click and subscriptions created after seeing the content and showing interest to get more knowledge about it.
The social media ad campaign
The social media marketing campaign is one of the effective types of marketing campaigns. Social media marketing includes banner ads, brand awareness ads if you are introducing a new product that people do not know before, and effectively designed posts that convey a proper and clear message.
People click on the ads and get the details of the product or the service you are offering. A social media marketing campaign helps to grab potential customers from social media. You may say the young generation is going to be your audience.
Content marketing campaign
Content marketing most probably includes blogging and content awareness of the products and grabbing the potential traffic to your product by creating effective and interesting content that can be in the form of:
- Blogs
- Videos
- Pictorial illustrations
- Podcasts
- EBooks
- Infographics
Do not forget to develop a schedule to distribute time and tasks to your team to ensure the smooth running of the marketing campaign management. A content marketing campaign is more effective than any other type of marketing if you know how to create an effective blog and design that can communicate spectacularly the idea and the benefits of the product you are selling.
Steps towards a successful marketing campaign management
Marketing campaign management is a complete guide to making your business goals achievable by following a series of steps like
Identification of the goals.
Before you plan something about the products or the business and execute it, make sure you know the goals that you want to achieve at any cost. To be on the right way to your success, identify the goals of the business you are running, or you are providing your services to a particular company or business.
Identification of the goals makes your vision clear that what you want from the campaign you are supposed to run; either you want to grab potential buyers or customers, need only clicks, or build a strong bond with people by sharing product awareness with them.
Marketing campaign management can be successful if the marketing campaign manager finds the goals he has to achieve with the collaboration of his team.
Identification of the audience to be targeted.
When you know the goals, you know what you want to achieve, and when you know what you want to achieve, it is easy to identify the audience who needs your products or services. So, after identifying the goals, hunt the targeted audience by knowing their needs and problems.
When you emerge in the market claiming that you have the solution to all problems of the audience, they will follow you and show interest in your product or services. So, make sure you are targeting the right audience by using the right platform.
You will decide the type of ads you are floating for the audience you have targeted as per their needs, whether it is fun creating content or a strong and serious message delivering content. It all depends on your observations and deep analysis of the targeted audience.
Managing the pre-existing customers.
If you are already having an audience or customers, do not lose them. Develop strategies to maintain the presence of your pre-existing customers.
Keep them engaged by sharing exciting content with them. It is hard to maintain the pre-existing customers but not impossible if you have keenly observed them; you know how to amuse and engage them effectively. Marketing campaign management helps you to develop strategies for keeping your old customers with you for a long time.
Develop a plan.
When you have identified the audience you are going to target or the audience you have with you already and want to maintain their presence with your company or product, make a strong plan to keep them engaged. The plan should contain the steps you are going to take for grabbing the attention of people, sustaining them, and providing them with quality along with quantity if you are presenting a product-selling company.
Execution of the plan timely.
After planning, you need to execute it timely and effectively to ensure the maximum traffic to your campaign no matter which platform you are using T.V, Facebook, Twitter, Emails, Instagram, or Google ads. It is time to achieve your marketing campaign management goals.
If you put your efforts in the right direction with the right force, it will surely bring an amazing outcome. If you are a professional agency working on marketing campaign management for another company, you need to maintain your creativity.
The marketing campaign is not about ads only. It needs team collaboration and timely right decisions having plans B and C afterward ready for execution if plan A does not work anymore.
Executing a successful ad campaign
Consider the resources.
A professional marketing campaign management highly demands considering the sources, especially the budget and time frame that can fit your campaign. It is very important to be sure about the right amount of resources to stand with the campaign’s outcome. Make sure you are having a skilled team, budget, and enough time to manage the responses you get as a result of a marketing campaign. If you are a beginner, no need to worry, you do not have too much to invest, be at your budget and adopt the strategies to cope with every type of response by having a backup plan.
Keeping track of the campaign.
In marketing campaign management, it is not done after executing the plan and grabbing some customers and staying relaxed after that. It is a continuous process that needs your continuous attention, strategic plans for modifications, and innovative ideas to sustain the pre-existing customers and grab a new audience. Keep looking into every step of the marketing campaign by analyzing the teamwork and resolving the issues they are facing to operate the campaign smoothly.
Enlist the tools for your campaign running team.
Every team member cannot use every resource tool and operate it well, but it needs to be handed over to the respective professionals, like a video editor can edit a professional and aesthetic video ad, and a designer can design the post for social media or print media. So, here you need to begin with the end in mind and distribute the sources to the team members having respective skills to save money and time. Marketing campaign management is successful when you know your team’s skills and distribute the resources as per their skills.
What comes next?
After the campaign is over, it is all about analyzing the results and creating notes about key learnings. This will help with decision-making on future campaigns easier.
What worked and why? What didn’t work? Creating successful campaigns comes from long-term experimenting and learning along the way. Your audience is unique, so you need to get in tune with them.
Even a bad campaign managed well can deliver valuable information, but a bad campaign managed poorly will deliver squat. The Los Angeles Media Factory has experience managing campaigns up to $30m and can handle either long-term or short-term needs. Reach out and we can set you up.
