Videos are a powerful tool for businesses to reach their audience and achieve their goals. To help you make the most of this medium, we’ve compiled a list of the five types of video content that every business should use and refresh regularly to stay current in the market.
Content Every Business Should Use
- The Spot: A Classic Commercial for Social Media and More
- The spot refers to classic 15-30 second commercials that are highly versatile, allowing for a wide range of subject matter, from introducing new products to showcasing what makes your company unique.
- Their short format makes them ideal for sharing on social media, email campaigns, and your website. Consider using a spot to:
- Introduce a new product
- Launch a campaign
- Highlight what makes your company unique
- Example: Coca-Cola’s “Share a Coke” campaign, which encouraged consumers to personalize their drinks and share with friends, utilized short spots to promote the campaign on social media and television.
The Brand Story
- Telling Your Brand’s Story Through Emotion
- A good brand story conveys emotions that your audience will relate to, creating a deeper connection with your company beyond just the product or service.
- A brand story goes beyond the typical “who, what, when, where, why” explanation and provides a human touch to your brand.
- Example: Apple’s “Think Different” campaign was a prime example of how a brand story can evoke emotions and create a deeper connection with consumers. The campaign celebrated the creativity and innovation of the company’s customers, inspiring them to “think different.”
The Demonstration Video
- Show, Don’t Tell: The Power of Demonstration Videos
- If you have a product or service that requires explanation, a demonstration video can be much more effective than written instructions.
- Research shows that people prefer to watch how-to videos, and they can be easily embedded on your website to increase customer confidence at the point of purchase.
- Example: Blendtec, a manufacturer of high-performance blenders, became famous for their “Will It Blend?” videos, which demonstrated the strength and versatility of their blenders by blending unusual items like marbles and smartphones.
The Informational Video
- Informational Videos: Showcasing Features and Benefits
- Even if your products or services are straightforward, an informational video can help showcase features, benefits, options, and add-ons.
- By posting videos on YouTube, social media, etc., you increase the chances of driving traffic to your website and boosting sales.
- Example: Squarespace, a website building platform, uses informational videos to showcase the features and benefits of their platform, helping potential customers understand the capabilities of their service and make informed purchasing decisions.
The Behind-the-Scenes Video
- Behind the Scenes Videos: Showcasing Your Production Process
- Showcasing the production process of your business can be highly engaging for your audience. Behind-the-scenes videos can make the making of your product or service interesting, building loyalty, trust, and engagement with your brand.
- Even if your business is service-based, it’s important to show how you do what you do.
- Example: Tasty, the food media company, has become famous for their behind-the-scenes videos that showcase the making of their delicious recipes. By giving viewers a glimpse into the kitchen, Tasty has built a loyal following and increased engagement with their brand.
In conclusion, utilizing each of these types of videos will help you increase audience engagement and strengthen your brand. If you’re missing one of these on your list, let’s chat!